Homeground Coffee Roasters started out as a micro-roastery aimed at supplying coffee beans to consumers with the use of e-commerce. With the accessibility of the internet, they hope to reach more home-brewers, and in the process, encourage more people to experiment and create their own comfort cup of coffee at home.

Homeground aims to become a one-stop service for those who wants to start brewing at the comfort of their own home. From bringing in coffee apparatus such as origami drippers, coffee cups and kettles, assisting consumers to kickstart their coffee journey.

Having a space at 475 Joo Chiat Road has an open bar and roastery concept, it eliminates any possible conversation barrier between consumers and baristas. From their experience at Coffee Festivals overseas, they were intrigued by the different coffee cultures that exists within the industry. Bringing back what they learned and experienced through traveling, they want to encourage and continue to grow with the rest of the community in Singapore as well as other parts of the world.

Homeground Coffee Roasters is truly passionate about bringing the industry closer together and developing more great ideas for the future.

Other than roasting, they also incorporate strong elements of art & design into the packaging and branding. From brewing to attending to the finer details of their products and merchandise, they allow their consumers to be fully immersed in an experience.

The illustration on the drip bag is up to your imagination. It can be a tent, campsite, house or a cabin. The colours symbolises the characteristics of this coffee; bold.

The illustration on the drip bag is up to your imagination. It can be a tent, campsite, house or a cabin. The colours symbolises the characteristics of this coffee; balance.

The illustration on the drip bag is up to your imagination. It can be a tent, campsite, house or a cabin. The colours symbolises the characteristics of this coffee; bright.

Creative Direction: Mike Herabot & Julie Chua

Design: Mike Herabot & Julie Chua